WEPIAO

"MOVIE TICKETS IN YOUR WECHAT WALLET"

Commercial | Director/Producer

The arcade game villains of the film PIXELS take their mischief from the big screen to your phone screens to promote WeChat messanger's WePiao movie ticketing app, and the Chinese release of PIXELS.

This spot was concepted by my old classmate James Kim, who I worked to develop the project with while I was working in China during summer 2015. I brought the project back to the United States and produced and directed the commercial with my animation partner, Dennis Fries, and a team of our frequent animation collaborators. 

The commercial played nationally across China in all theaters screening PIXELS during October 2015.